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About Sonia Mehra

Indian designer Sonia Mehra has built her long-standing career in fashion by following her own set of rules.Known for her celebration of the exuberant, the embellished, and the over the top, Sonia has been rocking the fashion industry with her unique and original designs since the 1990’s. Her commitment to remain true to her one-of-a-kind vision has afforded Sonia continued success in an industry known for its fickleness. Her ability to change with the times while keeping her designs pure has not gone unnoticed. Since a very long time she has been portrayed as one of the leading designers and a lot has been written about her work and her accomplishments which has influenced a lot of upcoming designers to look at her work and creativity

Her inspirations

Sonia has derived her insperations by such artistic handy work of women of Gujarat and Rajasthan. With all the interest and passion of a designer Sonia took to the skies and flew around the world to study Fashion and look at the work of various designers around the world. In 1990 Sonia officially entered the Indian Fashion scene and soon established herself a name in being one of the top designers in the Bridal wear segment, Branding in India in the early 90’s was not all that popular and just a few names were thrown about in the circle who know what branded clothes really meant. Sonia decided to give it a go at branding and she started her own label - “Sonia Creations by Sonia Mehra” in the year 2001, which soon was changed to a personal signature name “ Sonia Mehra “ . The personalized signature name soon became her brand or so called brand image with a formulation which said: Sexy silhouettes, hippie inspired flowing fabrics, whimsical detailing and most importantly, a fabulous fit.

Her goals

Looking back on her successes, Sonia diversifies her future collections based on what was missing in the past and the need of the current. Priding herself on the ability to design for any one, Sonia features everything in Women’s wear from Bridal wear, Sarees, Indo-Western Dresses, Salwar-Kameezes, Tunics & Fusion wear and onto the changing fashion trends which are ongoing, of late she has also introduced accessories with complement with her collection.

Future Plans of Sonia

After her short course in London, Sonia is considering new fashion avenues, but wants to build her business slowly by taking time and keeping abreast of the happenings in the world of fashion, she wants to build her brand where she is known to be creative with new designs and styles which keep on changing from year to year.

Truly luxurious, infinitely wearable, minimalist approach and an appeal to modern aesthetics, the brand is fashionable, with key colours, with soft feminine touches per use of draping Her dream is to further pursue her dreams and move forward with her label which is known for its bridal couture and diffusion line.